Our Mission

ProActive is part of a nationwide network of Certified College Advisors. Over the past 25 years, over 180,000 families have received assistance. We have the experience, know-how, and access to database resources essential to position families to pay less. 

Our mission is to guide you and your student thru the tedious process of college planning. Colleges operate as businesses, but that doesn't mean you have to pay 'sticker price'. ProActive acts as your advocate to get you into the college of your choice at the lowest price. 

Our team

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Kristie medley

Director of College Planning

Kristie Medley is graduate of Eastern Kentucky University with a Master’s in Business Administration. Before working for ProActive Kristie worked providing administrative, marketing, and operational support for Lexington area small businesses. Kristie oversees the college funding arm of ProActive.  She assists parents and students in college planning on the financial side that provides guidance and helps get more funding for incoming college students.


  • Eastern Kentucky University, Master of Business Administration

  • Marshall University, Bachelor of Business Administration, Marketing

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Lawrence York

Certified Financial/College Advisor

Lawrence York is the founder of ProActive and Chief Investment Officer of ProActive Advisors, LLC with 30 years experience as a Financial Advisor. He is a Certified College Planning Advisor assisting parents of High School students complete their FAFSAs, qualifying their students for maximum Financial Aid, and making appeals when awards should be reevaluated. Lawrence earned his BA in Political Science at Berea College and his MBA from UK's Gatton College of Business & Economics.


  • University of Kentucky Gatton College of Business & Economics, Master's of Business Adminstration

  • Berea College, Bachelor of Arts, Political Science